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Who We Are

The southern lifestyle is more than just a way of living—it's a state of mind that emphasizes family, community, and the great outdoors. At Small Town South, we offer a diverse range of high-quality clothing and accessories that capture the essence of this country. Raised from the ground up, our founder Camp Pernell, a proud north Florida native, sought after a brand that truely resembles the southern lifestyle. Today we still emphasize the small in Small Town South, but with the help everyone has given us along the way, we have grown just a bit bigger. Thank you all for the amount of support you've shown us, it truly means a lot.

- Small Town South