About Us

Hey there! Welcome to Small Town South, makers of clothing and apparel that embodies the spirit of the deep south and the southern lifestyle. Our brand was founded in January of 2023 by Camp Pernell, a young adult who was born and raised in North Florida, and who is passionate about his southern roots.

Here at Small Town South, we believe that the southern lifestyle is more than just a way of living. It's a state of mind that emphasizes family, community, and the great outdoors. We're proud to offer a wide range of clothing and accessories that capture the essence of this country, from comfortable cotton based shirts and stylish hats to rugged outdoor gear that's perfect for hunting, fishing, or whatever you find yourself doing.

As a young business owner, Camp understands the importance of hard work, dedication, and passion. That's why he's committed to creating a brand that represents the best of the south, and that embodies the values that make this country great. Whether you're a homegrown hillbilly of the south or a newcomer who wants to embrace this kinda life, Small Town South has something for you!

Our team is dedicated to creating high-quality clothing that looks great and feels even better. We work hard to ensure that every garment we produce is both comfortable and stylish. From our classic designs to our bold styles, we're confident that you'll find something you love.

Thank you for choosing Small Town South. We're proud to be a part of your journey, and we look forward to helping you express your love for the American way of life. Thank y'all for the amount of support you guys have given us. Happy hunting!   - CP/Small Town South